So excited to share this! Here’s the beginning of my interview with Model Citizen Magazine:
It’s been six months since I decided to put my deepest passion to action, and I can safely say that taking that intimidating leap, of putting myself and my voice around style on social mediums, has been the greatest learning process thus far.
I began my journey by opening up an Instagram account to share my style, not knowing one thing about what niche I was looking to inspire, let alone how I would even describe my style. As weeks went by, however, I realised that there was a certain artistic feel to my daily pictures, in the outfits I was wearing and poses I was striking. Moreover, none of this was fabricated, or copied–they were naturally who I was. After some reflection on my wardrobe and asking myself why I dress the way I do, the seeds of my mission statement were sown.
Mostly, my mission is to empower the driven dreamers of the world to embrace fashion as a creative outlet. However, getting to this statement took me the full six months, and throughout this process, I saw the need to expand my social presence to mediums that indeed allowed me to communicate that mission. For instance, I opened a Youtube account to provide more transparency into the behind the scenes of how style is incorporated in my daily life and travels, and I also have a website wherein I provide style advice, keep my readers up to date on trends, and address pertinent issues and controversies inherent within the fashion industry. Driving traffic to both my website and youtube channel meant I needed to find another social platform wherein my audience could easily be informed of new posts, and thus my Facebook platform was born.
Our readers would love to get to know you more Malvika. Tell us about yourself, what is unique about you, your brand or the services you offer?
As an Indian girl who grew up close to Los Angeles, the city and place full of dreamers, I was always torn between being that ideal smart, diligent, studious Indian daughter and following my dreams. Growing up, on the one hand, I loved fashion, but on the other hand, I was pretty good in school and my extra-curricular of Indian Classical dance, piano, and girl scouts. I so wrongly believed that getting into fashion would be an “indulgence” of sorts that would make me deviate from what I would call a very traditional and narrow-minded version of “success,” where everything you do is to get into an extremely prestigious college and land a job at a top firm that pays well. However, for creatives like me, our passion, at some point, will outweigh this narrative. I now believe that you can strike a balance between hard work and dreams if you marry the two, and create your version of success. I try to remind my readers of this when possible–in fact, my mission statement is “style by and for the driven dreamer.”
Malvika, what are your passion and aspiration in life? How did you start as a Blogger?
My childhood dreams of someday being a respected name in fashion, coupled with my growing education in Marketing, was my inspiration for starting my blog, and I am so happy I did because it takes me one step closer to my dream. Plus, I get to inspire people along the way! Passion is necessary because as a full-time student, who is also involved in several activities on campus, being a fashion blogger is no easy ordeal. If you’re in the industry, you understand that there is a high volume of fashion/beauty content creators that create at such a high velocity. I try to stick to a schedule of posting 2-3x per week on my blog, posting 2x per day on Instagram, and once a week on the Youtube channel. It’s undoubtedly much effort, and sometimes when your audience isn’t responsive, it’s easy to lose motivation. I try my best to keep myself motivated by reminding myself that what I’m doing is, beyond just a passion, for the sake of my childhood dreams.
Who is your inspiration in life Malvika? How do you stay inspired as Blogger?
Mindfulness propagates inspiration for me. I take inspiration from every moment in life, whether that be in the form of artistic inspiration or even life lessons. I believe there is a whole lot you can learn from the world if you listen and pay attention.
We all make mistakes Malvika; we wish we could take back. What was the mistake you made in the past that you wish you can take back?
I wouldn’t take back any part of my past. Even though I sometimes say I wish I had followed my passion for fashion earlier, I’m so grateful to have been a dancer, girl scout, pianist, and diligent student. Each of these taught me the importance of hard work, and actually, dance is still something that I practice and is very close to my heart.
Malvika, How do you describe yourself regarding working with clients?
I’d say I’m quite open-minded, yet smart, but I’m always excited, above all!
Please tell us Malvika, how do you prioritise work, social life, friends, and family?
I schedule in time for every thing–from daily exercise to daily time to message or FaceTime my friends, to even time spent with family. I know the importance of happiness and that being unhappy and over stressed is detrimental to the work that I do, so I make sure to make to-do lists and use google calendar to it’s maximum.